Apple & Samsung marketshare identical, flagships lead smartphone rebound

Smartphone shipments reached 322.7 million units in total across the third calendar quarter of 2025, with Apple and Samsung leading the way and neck-and-neck in overall marketshare.

iPhone Air

Manufacturers shipped 322.7 million units between July and September 2025, according to new data from the International Data Corporation. The market recovered after a slow first half of the year.

Strong Trade-in deals and new features helped drive the rebound despite tough global conditions.

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