Procter & Gamble to Raise Prices on Tide, Charmin Due to Tariff Costs

If your budget already feels tight, get ready for more pressure. Procter & Gamble, the company behind everyday household staples like Tide laundry detergent and Charmin toilet paper, just announced a price increase that will affect about 25% of its product line starting next month.

In a recent earnings call, the consumer goods giant revealed it’s taking a $1 billion hit due to tariffs, a much steeper cost than it had originally expected back in June. As a result, P&G says it has no choice but to raise prices to keep up.

This isn’t coming out of nowhere. The company first warned back in April that it was planning to increase prices due to rising economic burdens. Now it’s official.

CEO Jon Moeller pointed to several ongoing challenges that are impacting consumer behavior and business operations, including inflation, interest rate changes, and political tension. But tariffs from Donald Trump are hitting the bottom line hardest.