Taylor Swift The Life of a Showgirl album: Consumer psychologist explains the age-old psychological tactics behind the album launch
With a sparkly orange online countdown and a record-breaking appearance on her boyfriend Travis Kelce’s sports podcast, Taylor Swift announced her much-anticipated 12th album The Life of a Showgirl thrilling Swifties around the world. Since then, fans have been invited on several occasions to reach into their pockets. There was a pre-pre-order for the soon-to-be-released…