Here’s why Build-A-Bear Workshop is thriving even as retail struggles
A Build-A-Bear Workshop in Herald Square, New York on Sept. 16, 2025. Laya Neelakandan | CNBC For 26-year-old Cammie Craycroft’s friends, the perfect birthday activity this summer was a group trip to Build-A-Bear Workshop. Craycroft said she and her friends grew up going to the retailer, which is known for its experiential shopping product where…