A 25-year-old is using a Japanese concept to grow a matcha business
Angel Zheng at Isshiki Matcha in New York, NY on May 21, 2025. Lisa Kailai Han | CNBC Angel Zheng is relying on the Japanese principle of “ikigai” to turn her passion for matcha — a powdered green tea with a unique taste and purported health benefits — into building what she hopes will be…