Frazao Studio Latino | E+ | Getty Images As the U.S. economy moves through the final quarter of the year, uncertainty remains a constant. Consumers and large corporations are showing resilience, but Main Street is still feeling the squeeze of inflation and shifting policies. The result? These mixed signals are keeping many small business owners…
President Trump’s One Big Beautiful Bill passed over the summer, but the tax benefits have barely begun. Many Main Street businesses stand to gain significantly from new tax law deductions into next year, some key ones as high as 100% of costs. The favorable tax measures are not all entirely new. Some had been phased…
Wharton School marketing professor Jonah Berger has advised Google, Nike, Apple and Coca-Cola, among other major firms, on how small language choices can be the difference between failure and success with customers and partners. The same is true for any individual, he says, whether it be at work, in business, or when seeking to influence…
Diversity, equity, and inclusion has become a flashpoint in corporate America, with a shifting political landscape and economic pressures reshaping how businesses approach these initiatives. Under the Trump administration, DEI programs are under increased scrutiny, and many large corporations have begun scaling back their investments in these efforts. Yet while big business retreats, small business…
