Dirty soda grows at Swig, Taco Bell, PepsiCo

Utah-based drink chain Swig coined “dirty soda” back in 2010. Fifteen years later, the trend is fueling innovation everywhere from PepsiCo to McDonald’s, infusing the sluggish beverage category with new life. “Dirty soda” drinks use pop as a base, followed by flavored syrups, cream or other ingredients. While Swig claims credit — and the trademark…

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Pepsi shares jump as activist Elliott takes $4 billion stake, sees ‘historic’ value opportunity

Pepsi soft drinks are displayed at a convenience store in San Francisco, California. Justin Sullivan | Getty Images PepsiCo shares popped Tuesday after Elliott Investment Management took a significant stake as the activist investor sees a “rare” and “historic” opportunity for a turnaround in the iconic soft drink giant. Shares of PepsiCo climbed as much…

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Stocks making the biggest moves midday: WOOF, CELH, AFRM, CAT

Check out the companies making the biggest moves midday: Petco Health & Wellness — The pet store and veterinary services provider surged 22% after raising its full-year adjusted earnings before interest, taxes, depreciation and amortization, or EBITDA, guidance. Second-quarter earnings per share topped analysts’ consensus estimates as compiled by FactSet. Celsius — Shares gained more…

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CEO training ground for the restaurant industry

Customers walk out of a Taco Bell and Pizza Hut restaurant during lunchtime in Los Angeles, California. Kevork Djansezian | Getty Images Looking for the next CEO for your restaurant chain? Try mining the ranks at Yum Brands. The restaurant conglomerate, which owns Pizza Hut, KFC and Taco Bell and reported quarterly results Tuesday, has…

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PEP, SUBX, GE, CARS and more

Check out the companies making the biggest moves in premarket trading: PepsiCo — The snack and beverage company rose 3% following its second-quarter beat on both the top and bottom lines. Adjusted earnings came in at $2.12 per share on revenues of $22.73 billion, versus the $2.03 per share on revenue of $22.28 billion, according…

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LCID, ELV, ALB, PEP & more

Check out the companies making the biggest moves midday: Steven Madden — The fashion footwear company jumped more than 5% after Citi upgraded the stock to buy from neutral. The Wall Street firm said the market is underappreciating the acquisition of UK-based Kurt Geiger, while a favorable shift towards dress shoes and away from sneakers…

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Wendy’s CEO Kirk Tanner tapped to lead Hershey

Kirk Tanner, then chief executive officer of North America beverages for PepsiCo Inc., speaks during the Bloomberg Power Players Summit in Miami, Florida, U.S., on Friday, Jan. 31, 2020.  Marco Bello | Bloomberg | Getty Images Wendy’s CEO Kirk Tanner has been named the new chief executive of The Hershey Company, effective August 18. Tanner…

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