Criterion Collection Debuts Mobile Film Closet at SXSW 2025: A Cinematic Experience

For the first time, the Criterion Collection is taking its iconic mobile film closet experience outside Brooklyn, New York, with a debut at SXSW 2025. Known for its curated collection of cinematic masterpieces, Criterion’s pop-up promises to be a must-visit attraction for both film buffs and festival-goers alike. A Traveling Treasure Trove of Film History The Criterion Collection has long been celebrated for its high-quality film releases,…

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Celebrities Love This SXSW Party

The hottest celebrity pop-up is back in Austin for SXSW 2025! The Cinema Center hosts the best parties and events focused on the festival’s biggest films. Some of the most amazing celebrity encounters have happened here in past years (see who we spotted in 2023 here and here’s who we spotted in 2024). Celebrities Expected…

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Seth Rogen Brings Houseplant to SXSW

Seth Rogen Brings Houseplant to SXSW

Relaxed and SXSW aren’t two words we typically use in the same sentence but Seth Rogen’s brand Houseplant might just change that. Houseplant, Known for blending cannabis culture with a laid-back, creative lifestyle, is making it’s big debut at SXSW to celebrate the launch of its newest product: THC-infused beverages. Get ready for a pop-up experience…

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